James Mensch

Founder · Engineer

I build for the human side of tech. Cofounder and CTO at OneOnMe, a kinder way to send gifts in a virtualized world. Before that, cofounded Magnifai for public-agency data work and led product and frontend at New Knowledge, fighting disinformation. Engineer at Google in between. At home in Austin with my partner and three dogs.

Writing

05 / 2026
Memory doesn't survive momentum
Most posts about Claude Code stop at CLAUDE.md, the easy part. The harder problem is enforcement: rules in memory don't enforce anything once Claude has momentum on a task.